Here are mainly samples of my developed logos. In my opinion, a logo is perfect in its simplicity and yet, has to be memorable or catchy in the same time.The viewer should understand its symbolism immediately. Moreover, profound skilled knowledge is required in order to avoid modern influences or trendy elements, for instance, or fancy fonts if possible, that eventually will be out in several years again but will have left their marks of the Zeitgeist of that particular year of creation.
This refers to colors, as well. I recommend to keep the psychological effects of colors in mind. Less color is more, by the way, and also cost-efficient when it comes to advertising tactics.
In the end, the customer's taste will have the last word, most of the time.
In addition, I have chosen two examples regarding theme oriented marketing and - here- brochures respectively.